Thursday, 29 March 2012

Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?


My piece follows several rock genre magazine conventions. This can be seen when compared with Kerrang! magazine.

Masthead: My magazine's masthead resembles Kerrangs! greatly. They both use the same white text on black background typography and both use a worn-out looking font to fit with their dirtier genre. Also, both magazine names have no real meaning, mine being two, almost random, destructive words put together, and theirs trying to emulate the sound an electric guitar makes when strummed.

Page Layout: Both magazines also have similar layouts, with a small top banner, the masthead running under it, the main image in the centre and then a banner running along the bottom. There are several differences however, such as how my magazine's cover lines all run down the left hand side, whereas Kerrang! places its main cover line pretty much centre and then has a few other lines down the right hand side of the page. Kerrang also uses a very packed layout, compared to my simpler one.

Costumes, Props, Iconography: The models on both covers have similar styles of clothing, although as my cover model is more heavy metal orientated and the Kerrang! artist is part of an Emo/Rock band, there are several differences. They both have the darker hair which is linked with the genre and darker clothes for the most part, although the Kerrang! artist has some lighter clothing to break it up.

Images: Both images have little effects added to them beyond changing the contrast and brightness and are mid-shots to show the artist without being overly zoomed in or zoomed out. Kerrang! uses several smaller images on their cover as well, to go with their packed layout, whereas mine relies on only one photo on it.

Fonts and Style: The fonts used on both covers are very similar, favouring bolder fonts and for the masthead of both, more worn fonts. All of the fonts on both magazines are also in all capitals, making them stand out and easy to read. The genre is also quite bold and loud, which these fonts play along with.

Colour Scheme: The two magazines have a very similar colour scheme, favouring red, white, black and yellow above other colours. This use of black, white and red goes along with the rock genre conventions as they prefer darker colours. The red and yellow together as shown on my cover adds the fire imagery to it which is seen in the genre reguarly.

Article and Double Page Spread: My double page spread doesn't really follow the conventions of Kerrang! as the usually use one main image that goes across the two pages, whereas I have chosen to use two images, one on each page as I feel it has a good effect and works well with the text. One downside of this however, is that neither image stands out above the other and grabs the attention of the reader.

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